Academic – Diploma in Digital Marketing

ACADEMIC

UNDERGRADUATE

Diploma in
Digital Marketing

Develop practical digital marketing skills and build a future-ready career in today’s fast-changing digital world.

DURATION

2 Years

MODE

Full Time

Overview

The Diploma in Digital Marketing at TMC College equips students with practical business, marketing and digital skills for today’s fast-changing marketplace.

This programme is currently subject to approval by the relevant Malaysian higher education authorities. The programme structure, fees, intake date and commencement are provisional and may be revised following regulatory approval.

Through TMC’s Fun Learning-Based and Practical-Based approach, students learn through hands-on projects, content creation, campaign planning, case studies, group activities and real-world business applications—not only classroom theory.

Students will explore key areas such as social media marketing, digital advertising, branding, e-commerce, SEO, SEM, consumer behaviour and emerging digital technologies. The programme also develops students’ ability to create engaging content, plan effective digital campaigns and analyse marketing performance.



Course Offered:

Year 1

  • Fundamentals of Management
  • Fundamentals of Marketing
  • Fundamentals of Accounting for Business
  • Business Communication
  • Microeconomics & Macroeconomics
  • Human Resource Management
  • Organisational Behaviour
  • Operations and Supply Chain Management
  • Business Statistics
  • International Business and Global Management
  • Digital Marketing and Consumer Behaviour
  • Digital Marketing for Global Markets

Year 2

  • Financial Management and Strategic Decision-Making
  • Management Information Systems and Digital Change
  • Digital and Service Marketing
  • Digital Advertising and Media Planning
  • E-Commerce and Digital Retail Marketing
  • Search Engine Optimisation and Search Engine Marketing
  • Business Ethics

Entry Requirement:

SPM: Pass SPM with a minimum of three (3) credits in any subjects.

STPM: Pass STPM with a minimum of Grade C (GP 2.00) in any subject.

Other Qualifications: Other equivalent qualifications recognised by the Malaysian Government.

Career Pathways:

  • Digital Marketing Executive
  • Social Media and Content Specialist
  • SEO/SEM Executive
  • E-Commerce Marketing Executive
  • Digital Advertising Executive